Research Part 1: Genre, Target Audiences and Production Companies 

Introduction

Our film genre is Romance/ Teen drama. We selected it because it's a relatable genre for people and especially our age group that we wish to represent in our film. Subgenres in our film that will be included consist of revenge, high school romance, teenage drama. Our target audience is the E group, teenagers who are 13-19 and those who love romance or high school love tropes. We chose this specific group due to the fact we want to represent us in the movie too.

Market Segmentation Analysis	Characteristics
Demographics
Age group	Teenagers (14-18)
Race	Multi-cultural
Gender	Female/Male
Class	E
Psychographics
Interests	Drama, Romance, Revenge
attitudes	Angry, Emotional
personality traits	Trusting, fierce, sympathetic
values/beliefs	Love, time with significant  other

Production Companies	Film Titles	Budget	Gross
1.A24	Past Lives	12 million USD	10 million
2.Warner Bros	Me Before You	20 million USD	208.3 million
3.	Love Again	9 million USD	12.7 million

Reflection

The production company my team will be researching is IGeneration. The reasons we chose "Kissing Booth" is because it holds a similar base to our film. Kissing booth also fits the high school romance trope which we wish to incorporate in our film. We also chose it due to all of us seeing it and being on a common platform, Netflix. And last but not least, we chose it due to the drama scenes we wish to replicate.