Marketing to Audience (Research)

 Introduction

This part was done by our teammate Skye T. This portion of the research described how the film was marketed towards the audience. It describes strategies that the film's production company used to market this out to social media and the world. Sponsorships for example, were used to get the word out that "Kissing Booth" was coming out.

Research Part 4: Marketing to Audiences (Skye) 

 

How did the production market the film to their target audience?  

 

 

Marketing Strategies  

 

Media Forms used for marketing	Marketing strategies used to promote the film details...
Print (2)	Direct mail and business cards are two types of print marketing.
Digital (3)	Targeted advertising through social media, webpages, paid sponsorships
Outdoor media (1)	Billboards
Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)	Animated logos, Product demos, social content
Partnerships with other companies to produce or market the film. (synergy) (2)	Ads, products,
How was the film marketed nationally?	Media and television
How was the film marketed globally	Press Tours and interviews